Hosted Loyalty

Success of a loyalty offering depends upon the customer base and the sophistication of the system. While large organizations can manage this due to their financial strength, small to medium sized organizations can find the investment prohibitive. This is where the concept of Hosted Loyalty kicks in. It is a readymade platform where smaller businesses can implement and operate their own loyalty offering without any upfront investment. It changes the equation from a CAPEX model to an OPEX model so that companies pay on a monthly basis for what they use, without locking huge initial investment upfront. Even for a large organization it could be a prudent way to experiment in loyalty. This reduces the business risk for them. Teletek can help in setting up such platform and then assist small businesses in modeling their loyalty offerings on this platform.